running words around
design education and visual communication
authored by chris m hughes

[Shafted] - Final Year Class Award

Friday, 19 June 2009

The outstanding final project in my HND Graphic Design class of 2008/9 came from 20-year old Lyndsey Whitefield, who took on the difficult task of developing a campaign to promote an exhibition commemorating the twenty-fifth anniversary of the Miner's Strike.

The client was the National Gallery of Scotland, and the brief was to give the exhibition a broad appeal that emphasised the historical importance of the events to a younger audience, but also tapped into the current 1980's nostalgia for those of us who lived through the events. And of course it had to look really sharp and energetic.

What the work shows is not only how well Whitefield dealt with the technical aspects of designing for print, but also how strong her research efforts were, and how brilliantly she managed to capture the visual energy of the events. The finished pieces are fresh and contemporary, with a really bold documentary-style look and feel.

It's an affirmation that the current generation are looking beyond their own boundaries in a way which is daring and yet responsible. And with the ink on her Diploma not even dry yet, Whitefield has already secured a position with the Lane Agency, one of Edinburgh's top agencies.

Shafted Flyer

Shafted Packaging

Shafted Tickets

Shafted Spread

You can view the whole set of pieces, including two amazing posters, on Lyndsey's website at www.whitefield-design.co.uk/minersstrike.html.

See Also :
Miner's Strike @ wiki
Strike 84 - Photography