A small Scottish company. Olympian Furniture, has been threatened with legal action by Swedish giant IKEA, over a clever sales campaign which features a mashup and wordplay gag based on the IKEA branding.

Olympian uses the phrase "IKANA believe how good this summer sale is" - amusing bit of Scottish vernacular wordplay, with the text in yellow bold sans on a blue background – the IKEA livery and typography. The final touch is the white outline couch illustration. The Olympian campaign is online, in-store in its outlets in Edinburgh, Glasgow and Giffnock, and on the Glasgow Underground.
IKEA, love them or hate them, are worth £21 billion, and provide almost any home interior solution you can think of based around their cleverly named modular designs(which owe a great deal to Bauhaus, but that's another story).
When it comes to branding, and ultimately to money, most organisations have a distinctly poor sense of humour, and IKEA is no exception.
Perhaps, instead of threatening a court case that could ruin a small business employing about 30 people, IKEA should take the joke and reuse it themselves with their presumably considerable creative resources.
Or maybe IKEA are just smarting at the catchphrase on the IKANA ads - 'Real Furniture With Personality'.