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running words around
design education and visual communication
authored by chris m hughes

The Future According to Adobe

Thursday, 12 November 2009

Earlier this week I attended a seminar at Tidalfire, an Adobe authorised training and consultancy group in Edinburgh, to hear Adobe's Product Design Head Steve Burnard do a couple of talks on workflow in CS4.

This was as part of a series of Adobe seminars in both Glasgow and Edinburgh, with Adobe staff and Tidalfire's team of experts delivering presentations on various aspects of Creative Suite, ranging from developing Air applications to creating interactive pdfs and using electronic forms.

Burnard looked at design for both print and web, demonstrating some great roundtripping between Photoshop, Illustrator, InDesign and Flash. Much of this I had already checked out when CS4 launched, but the overall workflow improvements definitely raised some interesting questions about the delivery of lab-based software skills in Further Education.

Each time the pace of change in digital media seems to reach a plateau, something new appears that stimulates another surge forward. The industry is only just coming to terms with how InDesign has revolutionised print publishing, and social networking has redefined online interaction, and now have Adobe Air, which brings deployed, out-of-browser interaction to a whole new level.

The demise of design for print has been greatly exaggerated, but the Adobe mantra these days is clear - design for print only is definitely on its way out.

Adobe recently announced a big investment in digital publishing for book, newspaper and magazine publishers. This comes in the wake of the success of Adobe's collaboration with the New York Times to create the AIR-based Times Reader 2.0, which, incidentally, Steve Burnard demoed to great effect during his talk.

Where it will all end nobody knows, but we are looking at a new wave of digital interaction, and as usual we are all playing catch-up.

More info:

Adobe Air
NYT announces Times Reader 2.0