running words around
design education and visual communication
authored by chris m hughes

D&AD 2010

Wednesday, 9 December 2009

D&AD Yellow Pencils

In the creative industries, the D&AD Yellow Pencil is a symbol of real achievement.

D&AD has celebrated and nurtured outstanding work in design and advertising since 1962. Each year, the D&AD Annual Showcase provides an unrivalled source of creative inspiration, and is a good yardstick as to current trends, skills and styles in contemporary visual communication. Its also a good indicator of the quality of creatives that Further and Higher Education is currently producing.

So this year, with Telford College now fully joined up to the University Network programme, we'll be looking to encourage our HND students to submit work based on the 2010 briefs. Last year, two of our students won commendations for the YCN program, so it would be great to see some D&AD accolades up in the studio display cabinet as well.

The D&AD University Network Programme has been running now for more than twenty years,a nd being a member helps an institution to establish relationships with leading creative practitioners and agencies, provides teaching packs and resources incorporating the best examples of creative practice and execution and adds live industry focused elements to the curriculum.

Membership is aimed at all Higher Education courses teaching creativity including Advertising, Graphic Design, Digital Media, Film & Animation, Photography, Illustration.

One thing I am excited about this year is that D&AD are revamping their web presence to include an online showcase of each institution's entries. They are also offering up free tickets to the New Blood Exhibition in London.

I'm just hoping our Department will be arranging for all expenses paid.

Preparing Your Entries Guide
D&AD Sponsors and Supporters 2010