running words around
design education and visual communication
authored by chris m hughes

Logorama - Animated Film Oscar

Sunday, 14 March 2010

shot from Logorama

Logorama, directed by H5/ François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit, took the Oscar for Best Animated Short Film at the 82nd Academy Awards.

The 17-minute long animated film depicts events in a stylized Los Angeles, where everything and everyone is a logo. There are over 2,500 historical logos and corporate symbols, every one of which will be instantly recognisable. The film features amazing urban logo landscapes, brilliant car chases, and Ronald McDonald as a crazed hostage-taker.

The whole experience is like a mashup between the Simpsons and a Tarantino flick, and the film's true agenda and theme unravel as the plot races to a hugely inventive closing sequence.

The film previously won the Prix Kodak at the 2009 Cannes Film Festival.

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