running words around
design education and visual communication
authored by chris m hughes

Uber Signposting

Tuesday, 2 March 2010

The humble signpost is one of the very oldest forms of visual communication known to man. But Nokia recently took it to a whole new level, literally, when they produced a brilliant interactive installation to promote their geo-localisation for mobile OVI Maps - the world's largest signpost.

A digital panel in the shape of an arrow was lifted by crane some 50 metres above London, close to Tower Bridge. People on the street were then able to send text messages of a location or a place name, directly to the sign, and the arrow would rotate to point in that direction. The sign also provided the exact distance.

The installation was streamed live to Nokia.com, where all the locations were synced with Nokia's good things map.