running words around
design education and visual communication
authored by chris m hughes

Seeing (RED) at Penguin

Thursday, 4 March 2010

Bram Stoker's Dracula

There is plenty of life left yet in one of the oldest kinds of design brief - the humble book cover.

For example, the AIDS awareness fund (RED), who have produced memorable campaigns for GAP, Converse, AMEX and iPod, have just collaborated with Penguin.

They've produced new covers for eight Penguin Classics. Each cover replaces the usual black section with red, and uses a purely typographical solution, drawn from a key quote from each of the texts.

Apparently, three of the eight covers were developed in-house at Penguin Press, with the others being given over to various agencies - FUEL, Nathan Burton, Studio Frith, Grey318, and Non-Format.

What's so cool about the results is the mix of styles - from the Bauhaus-inspired layouts of Bram Stoker's Dracula and Henry James' Turn of the Screw, to the lavishly serifed Victoriana of Emile Zola's Therese Raquin, and the loose confessional grunge of Dostoyevsky's Notes from Underground (which has more than a hint of Stefan Sagmeister's style about it).

Dostoyevsky's Notes from Underground

There is also a nice moral and ethical dimension to the project. You can buy any of the books and a portion of the price goes to the (RED) organisation to fight AIDS in Africa. Good stuff.

Check out the set of eight in a post by Creative Review's Mark Sinclair.

(RED) Fight Aids in Africa.
Penguin Classics.