running words around
design education and visual communication
authored by chris m hughes

D&AD In Book Award 2010

Wednesday, 19 May 2010

More than 3000 teams entered the D&AD Student Awards this year from almost 300 colleges – up 20% on 2009.

83 student teams were nominated for a Pencil, and 200 teams made it In-Book, representing the best work of the year.

These numbers mark a drop from last year’s results, when 310 entries made it into the Student Annual, reflecting a reformulated, tighter set of judging criteria for 2010. This year, many of the judges posted interesting blogs describing their jury experiences, and their remit was to ensure that winning entries should 'show the sort of creative attitude that would make it in the real world'.

Our HND Year 2 produced an In-Book award this year, from Artur Pasiek. Artur’s work has been featured in Lanterns On before, and he can look forward to a great future in Graphic Design – 43% of D&AD winners are in employment within four weeks of gaining their award.

Award Details:
Title: Advertising - Brand Communications
Sponsor: The Body Shop
Task: Create an unconventional brand campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty.
Award: In Book
Student - Artur Pasiek
Tutors - Chris Hughes, Helena Good.

Artur’s solution was to produce strong edgy straplines with a contemporary tone, and an organic feel. This clear and simple approach harked back to the Body Shop’s original successes in communicating their brand as unambiguous, ground-breaking, and ethically attractive.

D&AD Nomination & In Book for Branding Communications