running words around
design education and visual communication
authored by chris m hughes

Retro-Modernist Dutch World Cup Kit

Monday, 14 June 2010

With Scotland failing to be part of the World Cup 2010, I'm always glad to support Holland.

As well as thrilling fans with their virtuoso style of play, the Netherlands has always had a great-looking strip, and the official team kit for the 2010 Tournament, supplied by Nike, is a bona fide design classic.

In terms of functionality, the shirt incorporates Nike's Dri-Fit technology, which is light and flexible and helps to keep the wearer cooler and drier. It's also made from 100% recycled eco-friendly polyester.

As for aesthetics, Nike have gone for a crewneck retro look, harking back to the Dutch glory days of the mid-1970's, with narrow lines, black shorts and trim, plus a deft white dash down the side of the shirt. The overall impression is retro-modernist and very streamlined.

The crest, which replicates the head and mane of a lion and was designed by Amsterdam-based graphic artist Lennard Schuurmans, contains the slogan 'Oranje Leeuwen' (Orange Lions).

Holland's Rafael Van der Vaart in the group E opening game (Reuters).

And finally, the typefaces mix a light condensed Helvetica for the player name, with a rigid sans serif numbering, reminiscent of Dutch typographer Wim Crouwel's illegible but groundbreaking New Alphabet font from the late 1960's - simple grid lines with no diagonals or curves.

New Alphabet, 1967, Wim Crouwel.

Nike Netherlands World Cup 2010 Kit
Linotype : Football Jersey Fonts
FIFA World Cup 2010
Football Shirts @ blanka