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running words around
design education and visual communication
authored by chris m hughes

Get Closer with News +

Saturday, 27 November 2010

Swedish pub­lish­ers Bon­nier have released a promotional video for their tablet news service 'News +', which looks like one possible future for the newspaper.

There's no doubt that the user-experience captured here on the iPad is a real triumph of interactive technology and design.

But it's interesting how the narration describes the limited attractions of viewing updated news offline as 'filtering out the noise of the web'. What's also apparent is that the target audience for News + is a very small portion of the newspaper-reading public, which raises a few questions about the content, accessibility and usefulness of being able to 'get closer'.

The shape of things to come? The iPad certainly, but News +? Perhaps.