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running words around
design education and visual communication
authored by chris m hughes

Dare To Spend

Thursday, 23 December 2010

Despite the imminent funding crisis in Higher Education, some Universities still see the power of branding as the best way to recruit quality students. And you know that when Saachi & Saachi get involved that things are serious, and probably expensive.

The payoff is that the results will generally be worth it. The Brussels-based arm of Saachi have produced the 'Dare to Think' campaign for Belgium's University of Gent, and their latest visual manages to blend inventive typography with one of the biggest symbols of education - the library bookshelf.

Dare To Think
Source: Ads of the World.