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running words around
design education and visual communication
authored by chris m hughes

I Leica This

Wednesday, 8 December 2010

Here's an enjoyable promotional video for the amazing new Leica D-Lux 5.

Photographers are raving about this fully-manual compact digital camera which features a 1/1.63in 10-million-pixel CCD sensor, and a 24-90mm f/2-3.3 lens. It also boasts HD video recording, multi-aspect shooting, and dozens of other pieces of spec heaven.

But equally importantly, it has Leica's amazing retro looks.

The D-Lux 5 will probably get more photos taken of it than it will actually take itself, and seems destined to become a design classic.

Most cameras seem built around the lens, but with a Leica it's as if everything emerges organically from their iconic red logo, as this promo demonstrates. Just a pity the 'inspiration demands..' strapline is so clumsy.