running words around
design education and visual communication
authored by chris m hughes

SXSW 2011

Friday, 11 March 2011

The South by Southwest® (SXSW®) Music and Media Festival kicks off this week in Austin, Texas, USA, and is celebrating 25 years of groundbreaking multimedia events.

SXSW is a unique convergence of independent music, film, and visual communication. New media presentations, music showcases, film screenings and a range of industry-led conferences all provide a cutting-edge forum for education, industry and global networking. And it's all still organised with the sort of leftfield ethos that gives SXSW that bit of added cool factor.

For example, in 2007 the line-up included music from The Bravery, Razorlight, Polyphonic Spree and Pete Townshend, whilst the technolgies unveiled included a new social networking idea called Twitter.

This year, the Strokes, Ron Sexsmith, Yoko Ono and Queens of the Stone Age are amongst nearly 1,400 artists playing, and the highly anticipated sci-fi movie 'Source Code' makes its premiere. This movie features a mind-boggling plot where a soldier (Jake Gyllenhaal) wakes up in the body of someone else, and discovers he’s part of a government experiment called the “Source Code,” a program that enables someone to cross over into another person's identity in the last 8 minutes of their life.

In terms of promotion for the 2011 event, SXSW has recruited Austin-based agency Foxtrot Bravo Alpha to design their website, schedules, logos, badges and 25th anniversary branding to reflect the unique convergence of media on show. The schedule is almost overwhelming, but FBA have done a good job and the website is well worth a visit if you are not lucky enough to make it to the actual festival.

SXSW Interactive
SXSW Music
Source Code