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running words around
design education and visual communication
authored by chris m hughes

Safe Is Boring

Saturday, 9 April 2011

Here are a couple of interesting typographical experiments by one of my HND students, Terry Smith, who is spending his Easter break on work placement in Edinburgh at the Union Agency.

The first is his project submission to the MPA Roses Awards, which won a commendation. Terry chose brief 8. 'Younique' set by Manchester-based Branding specialists Like A River -

"Great advertising & design connects with its audience. In six steps connect yourself with a hero. Present as a book and show us how unique your are."


Younique 1

Younique 2

Younique 3

Younique 4


The second example demonstrates Terry's approach to creativity. Inspired by a comment made by a fellow student, Terry constructed the words 'safe is boring' in heavy duty cardboard, and then set fire to them -




This year MPA Roses had 337 entries from across the UK. Full details and results on the DRUM's Roses Student Creativity Awards page.