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running words around
design education and visual communication
authored by chris m hughes

D&AD InBook Awards

Sunday, 1 May 2011

This year Edinburgh's Telford is celebrating more D&AD nominations. Two of my HND students, Abbie Macpherson and Jonny Paterson, have received an InBook Award at D&AD this year, whilst HND Illustration picked up an InBook for illustrator Daniel Seex.

InBook - Advertising
Abbie and Jonny took on the Aviva brief - to create a campaign to help Aviva get 500,000 children from around the world off the streets and back into education.

As part of this brief, Aviva's agency AMV BBDO also offered a month's paid placement to one of the winners.





Check out the full entry on the D&AD website.


InBook - Illustration
Dan Seex, a final year student in Illustration, has already established himself in freelancing and is due to graduate in June. He tackled the Diesel brief - to create an illustrated interpretation of a musical track that is experienced by the viewer in an unconventional and pioneering way.

Dan chose a track entitled 'In the Belly of a Shark' by English hardcore punk band The Gallows, and came up with a suitably deranged set of visuals in the style he has been developing over the course of the last few years -






Check out the full entry on the D&AD website.