running words around
design education and visual communication
authored by chris m hughes

Diet Coke is OK

Friday, 2 September 2011

Diet Coke OK Packaging

Creative Review this week posted a nice set of images showing Turner Duckworth's rebranding of Diet Coke.

The new packaging will apparently only be with us for a short time, as a limited edition campaign, and features a cropped detail of the Coke logo wrapped around the can. Put two of the cans together and the word 'OK' emerges across the tins.

Diet Coke OK example

In most circumstances it would be risky reducing brand visuals by displaying a partial piece of a logo, but this is Coca Cola we are taling about, and even a single ascender on one glyph of the typeface is enough to be instantly recognisable. And it looks great on the silver can.