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design education and visual communication
authored by chris m hughes

The Cola Wars

Wednesday, 16 November 2011

Here is a fascinating infographic from Business Insurance Quotes, which depicts the timeline of the never-ending battle to lead the drinks market between Coca-Cola and Pepsi.

The infographic, styled in a retro palette featuring both famous liveries, looks at the early years of the rivalry, the stock prices from 1977, various acquisitions of both companies, and plenty of useful branding comparisons. Statistics make great subject matter.


The Cola Wars
Source : Business Insurance Quotes