So it was a bit depressing to see earlier this week that Virgin announced that their new 'Rebellion' credit cards, featuring the iconic Jamie Reid designs from the Sex Pistols' 'Never Mind The Bollocks' and 'Anarchy In The UK'. A Sex Pistols Mastercard at 18.9% APR? Bring a little bit of rebellion to your wallet? Just choose the rate on each card.
The team responsible clearly had a great time coming up with the creative for this, and I'd be interested to see what research data they assembled and referred to in terms of target audience and so on. I guess they might think I'd be their ideal audience.
But before we all lose heart, as a reminder about where the original designs came from and to contextualise their importance, here is a short clip about Suburban Press, the anarcho-situationist magazine Jamie Reid founded and worked on in the years leading up to the emergence of punk.